Archinect - News2024-05-19T14:30:36-04:00https://archinect.com/news/article/150425227/big-creates-mirrored-installation-for-audi-at-milan-design-week
BIG creates mirrored installation for Audi at Milan Design Week Niall Patrick Walsh2024-04-25T11:46:00-04:00>2024-04-25T14:01:25-04:00
<img src="https://archinect.gumlet.io/uploads/77/778cde5a2e247acd4e42accb8f1eeb97.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p><a href="https://archinect.com/firms/cover/39902/big-bjarke-ingels-group" target="_blank">Bjarke Ingels Group</a> has designed an <a href="https://archinect.com/news/tag/659335/architectural-installation" target="_blank">installation</a> for the <a href="https://archinect.com/news/tag/4819/cars" target="_blank">car</a> brand Audi, installed at <a href="https://archinect.com/news/tag/268999/milan-design-week" target="_blank">Milan Design Week</a>. Titled ‘Reflaction,’ a play on the words “reflection” and “action,” the installation seeks to convey how “our actions in the world reflect the very essence of our existence,” according to Audi.</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/2b/2bf03f485b33853b0993be2546a25418.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/2b/2bf03f485b33853b0993be2546a25418.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Image credit: Audi House of Progress</figcaption></figure><figure><figure><a href="https://archinect.gumlet.io/uploads/2c/2c274a61c02a45e91624779568b617d2.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/2c/2c274a61c02a45e91624779568b617d2.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a><figcaption>Image credit: Audi House of Progress</figcaption></figure></figure><p>The installation is configured as a ‘plus’ symbol when viewed from above, dividing the site into four spaces constructed from a minimal selection of materials. The walls of the installation are formed of 33 x 28-foot <a href="https://archinect.com/news/tag/273734/mirror" target="_blank">mirrors</a>, which, according to Audi, “creates an immersive spatial illusion, highlighting the brand's continuous effort to overcome the limits of innovation.”</p>
<figure><p><a href="https://archinect.gumlet.io/uploads/d3/d3051083ead115e8bf3cb4f112d90300.jpeg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/d3/d3051083ead115e8bf3cb4f112d90300.jpeg?auto=compress%2Cformat&enlarge=true&w=514"></a></p><figcaption>Image credit: Audi House of Progress</figcaption></figure><figure><figure><a href="https://archinect.gumlet.io/uploads/23/2319702c0ef70a5241781497e2c1a9ab.jpg?auto=compress%2Cformat&enlarge=true&w=1028" target="_blank"><img src="https://archinect.gumlet.io/uploads/23/2319702c0ef70a5241781497e2c1a9ab.jpg?auto=compress%2Cformat&enlarge=true&w=514"></a><figcaption>Image credit: Audi House of Progress</figcaption></figure></figure><p>Each space is grounded in a particular theme, namely Community, Knowledge, Performance, and Digital. The Community section features a ‘circular forest’ of Japanese maples to provid...</p>