Archinect - News

Three triangle-shaped buildings 'transformed' into tortilla chips as part of new Doritos marketing campaign

2022-08-29T13:29:00-04:00

Apparently, Doritos are everywhere. What you thought was Bjarke Ingels Group’s VIA 57 West is actually a cheesy tortilla chip.

Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek, scan, and convert triangular shapes anywhere, including buildings, into Doritos for the chance to win money and other prizes. The company launched the program by illuminating three triangular-shaped structures in bright orange. Along with the aforementioned BIG building in Manhattan, the upside-down triangle shape at the top of Atlanta’s 101 Marietta Street skyscraper and the Memphis Pyramid were converted into gargantuan chips.

To participate, users need to point their Snapchat AR lens at any triangle in their environment or use TikTok to engage in weekly challenges.

Hidden rooms, from 16th century England to a current-day New York city apartment

2021-03-17T19:14:00-04:00

The mystery of something hidden always brings curiosity to us. In the movies, we can surely reminisce about hidden rooms and passageways behind bookshelf walls or behind a classic Impressionist masterpiece. During the 16th century in England, Roman Catholic priests were feared of persecution due to state restrictions. “Priest holes” were built in wealthy homes for hiding and allowed a passageway to exit, if needed. Several still exist today, behind bathrooms and inside chimneys, as mysterious tourist attractions.

Harvington Hall

Another mysterious destination on travelers’ bucket lists, is Chicago’s speakeasies of the 1920s Prohibition era. Hidden taverns and basement bars were the scene for gangsters and bootleggers gracing with flair and dancing with illegal alcohol.

Chicago Prohibition Bust 1931. Photograph by Daniel Hagerman

As we shift from 16th century England to 1920s Chicago, next, we look into the mysterious history of New York City’s buildings. Buildings built prior to Wor...

Gensler designs new TikTok offices in Culver City

2020-01-28T18:55:00-05:00

TikTok, the wildly popular video sharing app, has announced its move to a brand new 120,000-square-foot HQ in Culver City. Designed in collaboration with Gensler, the new office expands five stories and embraces TikTok's vibrant personality. Through color selection, an open floor plan that disperses a dynamic program, the design seeks to inspire creativity.

"The new TikTok LA office is the result of two creative companies out to build a space that was inclusive, collaborative, and fun," said Chris Mitchell, Design Director at Gensler in a statement. "We hope the space gives TikTok's employees a home to be proud of and a place to inspire more of the entertaining content the app is known for."