What is with the cheesy opening techno soundtrack?
More substantively.
I didn't realize the Transformer needed to be "manually" transformed/positionally using cranes. I thought it could transform itself.
I also, find it interesting (and agree with him) that as a label/container "staritect" and it's associate fame, is a limiting rather than a empowering label.
i went saw the transformer today. What a crock of shit - I have never been so critical of OMAs work before, but the transformer is not just inelegant, but also does not, to me, reflect any of the design values of Prada as a brand. Complete failure.
